What started as a one-off concert thrown by Wild Turkey to give back to the music industry – hit so hard during the pandemic – grew into a nationwide program that toured across the country. Complete with a tour bus and other touring elements, we promoted and set up music experiences in Austin, Dallas, Charlotte, Nashville, New Orleans, San Diego, Memphis, Louisville, and New York City. Each stop on the tour was adapted to the setting, with activations ranging from festival grounds and stadiums to parking lots and rooftops.

In addition to the traveling 101 Bold Nights concert series, the program featured a national sweepstakes, dozens of social posts, Spotify playlists, hundreds of thousands of dollars donated to music-related charities and a mentorship program for up and coming musicians.