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Judy's is a coffee shop and bar in Sunset Park, Brooklyn. When my good friend Sam Goetz decided to change careers and open Judy's, he asked if I would help out.

Starting with the logo and the color palette, I then went on to design the signage, the menu, business and loyalty cards, the neon sign, the matchbooks and the coffee cups.

Judy's aesthetic needed to stand out in
the neighborhood and feel like both a
cosy daytime coffee shop and a lively
bar at night.

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