Citi x Team USA
Every Step Of The Way is a program Citi developed as part of their partnership US Olympic and Paralympic teams. At the heart of it is a $500k donation.
We created an immersive online destination that told the inspiring stories of nine Olympians and Paralympians and the programs that inspired them.
Visitors to the site chose which foundation they would like to see supported. By the airing of the Olympics, all foundations reached their funding goal.