Citi x The President's Cup

Citi is a partner of The President’s Cup, a team-based golf tournament. In 2017, it was to be held at Liberty National, just across the Hudson River from Manhattan.

New York City and golf don’t normally go together, so we created a campaign that introduced New Yorkers to "Golf, New York-style."

Ads blanketed the city for the weeks leading up to the tournament, from taxi tops and subways to ferries and billboards.